The Rock is the 'ultimate motivator' in Under Armour's new marketing blitz - Baltimore Business Journal
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Under Armour debuts 'We Will' marketing campaign - Baltimore Business Journal
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
Under Armour connects with runners using premium partner and influencer content
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Under Armour Marketing Strategies in 2021: Rebuilding a Brand
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